American Apparel appears to be taking shots at Donald Trump with its latest collection. The retailer has released a new line of apparel in honor of Pride Month cleverly titled “Make America Gay Again,” an obvious play on the presidential hopeful’s slogan “Make America Great Again.”
The limited-edition 6-piece range features two tees, two tanks, and a tote bag, all emblazoned with graphics like a rainbow flag and “Make America Gay Again” in rainbow font. It also includes a cap in the same style as Trump’s infamous “Make America Great Again” hat. According to AA’s website, the collection “stands for acceptance—no matter who you are, where you’re from, or who you love.”
The collection was done in partnership with with the Human Rights Campaign and the Ally Coalition, which was founded by musician Jack Antonoff and his sister Rachel. Thirty percent of the sales from AA will go towards ending LGBTQ discrimination and passing the Equality Act, a bill that would provide basic protections against discrimination based on sexual orientation or gender identity.
“We thought it would be engaging and impactful to create a campaign that is both easily recognizable to the consumer and politically linked. Unfortunately, the discrimination issues we’re fighting with HRC and the Ally Coalition are not only social, but also heavily institutionalized by the government,” Jon Henry Szymanski, co-branding and charity director at American Apparel, told Complex. “Shockingly, just in 2016 alone, more than 30 states in the U.S. have already introduced legislation that jeopardizes job opportunities, health and safety for LGBTQ individuals.”
When asked what Donald Trump might think of the collection in an interview, American Apparel’s public relations director Roberta Oglakhchyan declined to comment.
American Apparel is no stranger to showing its support for LGBTQ rights. It previously launched a Legalize Gay campaign to fight Prop 8 in California.
You can shop the collection now in stores and online.
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