BCG Interviews

Check out Kanye West’s Acceptance Speech for ‘Shoe Of The Year’

Earlier this week Kanye West accepted Footwear News’ ‘Shoe Of The Year’ Award for his work on the Adidas Yeezy Boost.

Kanye had the crowd roaring during his lengthy acceptance speech in which he talks about his time with ‘that company who will not be named’ and his creative process with Adidas, including how he had to put up a ton of money because the $500,000 budget wouldn’t cut it.

“I want to fucking draw shoes, and it doesn’t matter if someone thinks that I’m supposed to be doing something that’s more important. [Adidas] gave me the opportunity, especially this first run, to make ’em however I want to make ’em. They didn’t say, “You got to make the logo four times bigger than the shoe.’”

“The [Adidas] contract said 25 SKUs, and the fashion show I was supposed to do a collection with 25 SKUs — I don’t know how that was supposed to happen. And the original talent budget was $500,000 — I don’t know how I was supposed to put a design team together for that, but luckily I’m a multi-millionaire rapper and I covered the rest of it.”

He also spoke about the time he snuck into an Alexander McQueen show and had Jay Z texting him to get his ass of the runway because they had an album to finish.

Yes, unsurprisingly, Kanye was all over the place with his ‘Shoe Of The Year’ acceptance speech.

Check out the video here:

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