BCG Interviews

Fabolous Models the Upcoming Kith x Colette Collaboration

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New York sneaker shop and label Kith has a project with the upscale Parisian retailer colette in the works. While details at this time are scarce, Kith founder Ronnie Fieg posted two new teaser images of the forthcoming collaborative collection on his personal Twitter. Both Kith and colette are no strangers to collaboration and have teamed up on what appears to be the largest joint collection between the two brands.

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The set of photos show rapper Fabolous modeling a variety of fashionable goods ranging from a pair of Beats by Dre headphones to a hoodie and T-shirt. The iconic musician can even be seen wearing a new pair of Puma Blaze of Glory sneakers. All of the items feature Kith’s signature minimalism and attention to detail, and are rounded out by the signature shade of blue that is now synonymous with thecolette name. The collection also marks an oncoming collaboration with the footwear brand Puma.

This isn’t the first time that Fieg has tapped into the world of hip-hop for models to showcase his brand either. While Fabolous is an icon within the rap and R&B genre who was behind the hits “Can’t Let You Go” and “Into You,” Fieg is also plugged into a newer generation of artists. Just earlier this year, the designer tapped rising rapper Shake of the New Jersey music collective 070 to star in the label’s “Year V” collection lookbook.

Check out the teaser shots above and stay tuned for more information on the official release in the upcoming weeks.

via: Complex

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