BCG Interviews

Jordan Brand Officially Reveals the Melo M12



The Jordan Melo M12 was officially unveiled today and the first colorway to release pays homage to “The Dungeon” rec center in Baltimore which served as a safe haven for a young Carmelo Anthony.

This iteration of Carmelo Anthony’s 12th Jordan signature sneaker comes decked out in black with a vibrant, colorful outsole and hits of green on the Jumpman and Melo logos.

Per Jordan Brand:

The shoe’s lightweight, flexible form provides better ankle lockdown and comfort while a mesh upper, asymmetrical webbing loops and a pared-down heel and ankle design offer targeted support for a one-to-one fit. Lightweight zoned cushioning and heel lockdown, including four foam pads placed in the interior, augment this pinpointed support.

The Jordan Melo M12 will be available globally beginning January 2nd with a $160 price tag. Additional colorways of the Jordan Melo M12 will launch throughout the NBA season.

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