“The Life of Pablo” makes it 7 No. 1’s in a row for Kanye West.
According to Nielsen Music, The Life of Pablo was credited with 94,000 in sales, of which 28,000 were pure album sales, as the album has been available to purchase on Kanye’s website since its release. The remainder of the 94,000 is attributed to streaming equivalent albums (SEA). The Life of Pablo‘s 66,000 SEA units represents over 99 million U.S. streams of the album’s individual tracks, reportsBillboard. One SEA unit is equivalent to 1,500 song streams from a given album.
Of course, The Life of Pablo was released almost two months ago, though it remained exclusively on Tidal until April 1, when it was extended to both Apple Music and Spotify. Thus, this is technically the album’s first week of chart eligibility. On March 29, Tidal finally released some early streaming numbers for Pablo — after, at the beginning of the month, it was reported that Kanye told the streaming service not to do so. The platform claimed that the album was streamed over 250 million times in its first 10 days of eligibility.
It seems that those Tidal numbers were not included in this week’s sales figures, though perhaps Tidal and Nielsen Music have different formulas for accounting for album streaming statistics. Regardless, it’s clear that Kanye’s sales numbers would have been much larger had the album made its Billboard debut upon its initial release.
In what’s perhaps the most impressive achievement to come from Pablo‘s new chart appearance, the album has now become Kanye’s seventh consecutive album to go No. 1. He’s only released seven albums.
Copyright 2016 IAR Magazine