BCG Interviews

Kevin Hart Says He Didn’t Want a ‘Fashion Sneaker’ with Nike

Earlier this week, Kevin Hart surprised the sneaker community by debuting his own Nike trainers on The Tonight Show Starring Jimmy Fallon. Now, in a new interview with The Breakfast Club spotted by Sole Collector, Hart’s shedding some light on how the project came to be.

“It’s not a sneaker for fashion. I don’t have a fashion sneaker coming out,” Hart said. “I have a cross-training sneaker. What Nike is doing with me is they same thing they did with Bo Jackson. This is the first sneaker that’s basically built for everything. I run, jump, cut, I do lifting, I do it all.”

While Hart’s claim of it being the first sneaker built for “everything” may be a bit of an exaggeration, it’s clear that he’s not kidding around when it comes to the shoe’s performance capabilities.

“I don’t want the ‘clothing’ sneaker. I don’t want the sneaker that’s being sold, you know, as a stylish brand’s shoe. I want people to actually buy the sneaker and say, ‘Yo, I’m in those Hustle Harts,'” he said.

Check back soon for official release details on the “Hustle Hart” Nike Trainers.

via: Complex

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