BCG Interviews

LeBron James’ Lifetime Contract with Nike Could Be Worth a Billion Dollars

HOUSTON, TX - MARCH 1: LeBron James #23 of the Cleveland Cavaliers during the game against the Houston Rockets on March 1, 2015 at the Toyota Center in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Bill Baptist/NBAE via Getty Images)



Nike and LBJ signed a lifetime contract and we now have news that could make this deal sound even more fantastic than it did before. Sources say that the deal could possibly be worth a billion dollars and of course if anybody, the king deserved this.

Sam Amick, a reporter for USA Today who happens to an NBA insider, too,reports that, “I’m told by person w/ knowledge of financials that estimates of between $400 & $500 million are significantly low.”

Amick goes on to say, “On annual earnings front, person w/ knowledge puts figure north of $30 million annually. It’s a lifetime deal, & he’s 30…years…old.”

LBJ is winning out here in a MAJOR way. Go King!

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