BCG Interviews

Nike Signs LeBron James to Lifetime Deal



This year has been filled with sportswear companiesOFFERING large endorsement contracts to athletes, including James Harden getting $200M from adidas and Steph Curry received equity in Under Armour. Nike has stepped up and extended a massive contract to its marquee basketball athlete, LeBron James, by offering him a lifetime contract.

According to ESPN reporter Darren Rovell, James’s deal is the biggest guarantee in Nike’s history.

James has been a Nike athlete since his NBA careerSTARTED in 2003, and this deal ensures that he’ll be so even after his retirement.

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Via: Bleacher Report

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