BCG Interviews

Ronnie Fieg Is Now Opening a KITH Store for Women

 

Back in August, Ronnie Fieg announced his plansTO OPEN a KITHSTOREspecifically for women. In addition to the new storefront, Fieg has also revealed that he is launching his own line of womenswear, which is dropping this week.

Even though Fieg’sINTEREST IN developing a line for the ladies came after he noticed they were purchasing his menswear, he decided not to just drop a collection ofWOMEN’S versions of his existing designs. Instead he created a collection of 60 new products, with only a few interpretations of his most popular pieces like the Brie sweatpant, the classic flight jacket, and the Jordan bomber. The rest of the selection, which is designed to span all seasons, offers dresses, shorts, leggings, and hoodies.

Similar to his previous releases, the women’s pieces will be released in limited quantities for each style and color.

The women’s collection will officially drop in-store and online on Dec. 19.

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